Lion Brand is a family-owned and operated business and a beloved American brand since 1878. Today, the business is run by four members of the fourth generation of Blumenthals. It is their passion for yarn, reflected by all Lion Brand associates, that is the secret to Lion Brand’s success.

Year after year the family’s commitment drives us to innovate and to demand excellence in our products so that today, when people think of hand-knitting yarn, they think of Lion Brand. Over the years, Lion Brand has offered consumers yarns that were exceptional and inspiring, and provides patterns at the very cutting edge of fashion.

The history of hand-knitting in America can be written by the yarns we have introduced that have revolutionized the craft. Over the years, people have consistently looked to Lion Brand for the yarns that guided the way America knits and crochets:

1. Lion Brand’s wool yarn was the first yarn to receive the coveted Wool Mark for excellence;
2. Jamie Baby yarn was the first non-commodity baby yarn that offered the first free pattern and color image on the label;
3. Jiffy was the first non 4-ply fashion yarn for the mass market;
4. Lion Brand’s Homespun began the trend for novelty yarns in the mass market and stretched the pricing boundary for yarn;
5. Fun Fur ignited a craze and helped bring knitting back into popularity for a younger consumer.

You can count on the fact that the next breakthrough in yarns will come from Lion Brand!

Lion Brand is renowned for its pattern support, the source of inspiration that sparks the sale of yarn. We offer patterns to the public through single sponsor magazines, branded books with major publishers, a major advertising campaign and our web site.

Our publishing partnerships include work with in the realms of both magazine and book publishing. We were involved in launching Knit.1 with Soho Publishing–the first knitting magazine to target the 20 to 35-year-old audience and it has sold out each issue–an unprecedented result in magazine publishing. We also partner with Clarkson Potter, Leisure Arts, Random House, and Soho Publishing to produce books that are distributed to bookstores around the country, as well as craft shops and other key yarn retailers.

The Lion Brand web site is the most visited site on the Internet of all sites that feature yarn, or provide content on knit and crochet. Over 1 million unique visitors come to our site each month for the latest patterns and ideas about using Lion Brand. Our weekly newsletter reaches nearly 570,000 subscribers. The Martha Stewart poncho pattern, introduced on our site, was requested well over two million times. Martha Stewart’s Web site referred people to us for the famous poncho pattern and we received over 10 million media hits as a result of the ensuing stories that have appeared in every major publication from Newsweek to People to the Wall Street Journal.

Lion Brand yarns are now available internationally in 18 countries. We are also sold in all channels of distribution from the web to discount and craft chains to catalogs.

Retailers look to Lion Brand for our expertise, our innovation, and our success in executing exciting and profitable programs. We are known for our exceptional shipping and fulfillment capabilities. The Lion Campus in Carlstadt, NJ consists of a 113,000 square foot facility that houses our corporate offices and a state-of-the art distribution center with an 80,000 square foot facility next door. Other leased properties are used in neighboring locations to assure the ideal supply chain to retailers of all sizes.

The family business values of honesty and respect guide our dealings with customers, employees, our competitors as well as with the community. The enthusiasm of the Lion Brand team is the clearest expression of the fact that we enjoy working with a product that provides relaxation, a creative outlet, a host of cherished products and a world of opportunities for charitable work.

Lion Brand Yarn . Corporate Offices: 135 Kero Road . Carlstadt, NJ 07072